Friday Five Roundup: From special needs dentistry to social media contests

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Dental Economics

Making a Difference in Special Needs Dentistry

Many parents of children with special needs report difficulty in finding dentists who are qualified to treat their children. Although there are nearly 60 million people with disabilities in the United States, a mere 10% of dental professionals are prepared to treat patients with special needs.

Read the article on dentaleconomics.com>

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HootSuite

11 Winning Twitter Contest Ideas and Examples

The best Twitter contests have one thing in common: They’re fun! But remember, a successful Twitter contest is only as good as the social media strategy that underpins it. New followers may come for the contest, but make sure to give them something worth staying for, too.

Read the article on hootsuite.com>

The 2019 Google Core Updates: Where we are now

By: LeVi Pham

Have you noticed a recent, significant drop in your website’s search visibility over the past few months? Did you spend hours combing through your SEO to try to fix this? Chances are your website is among the many that were affected by the recent Google Core Updates, which impacted several big names such as the Daily Mail UK and cryptocurrency marketplace CCN.com. In this blog post, we will explore how the Google Core Updates impacted websites, with a focus on the recent June Update, and what you can do to rebound if your rankings have tanked. Spoiler alert: it’s all about content quality!

Friday Five Roundup: From virtual CFO for dentists to social media stats

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Mouthing Off - ASDA Blog

A Look Into Forensic Dentistry

Forensics is the application of science as it applies to the law, whether civil or criminal. Forensic dentistry, therefore, is the art and science of dentistry as it applies to the law. “All dentists do some form of forensics without realizing it,” says Dr. Barry Lipton, a board-certified forensic odontologist and a faculty member at LECOM School of Dental Medicine, New York University and Florida Gulf Coast University.

Read the article on asdablog.com>

2
Marketing Land

Spark Creativity: 11 tips to build a more creative business

Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential. If you’re looking for practical ways to spark creativity in your brand, here are some places to start.

Read the article on marketingland.com>

Friday Five Roundup: From gamification in dentistry to podcasts

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Oral Health Group

Gamification Can Give Dental And Medical Education A Boost

Introducing gamification to medical and dental education can boost student motivation and lead to better learning outcomes, a new study from the University of Eastern Finland shows.

Read the article on oralhealthgroup.com>

2
Marketing Land

Podcast Listening Growth Continues: Mobile app usage up 60% since January 2018, study finds

Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to a study conducted by Adobe Analytics. 25% of listeners have bought products discovered through podcast advertising.

Read the article on marketingland.com>

10 Things You Can Track with Google Tag Manager

By LeVi Pham

Image source: AnalyticsMania 

In our previous blog post on the topic, we covered the basics of Google Tag Manager (GTM) including its benefits and how to set up. In this article, we will provide you with guides on how to enable the 10 most popular tracking metrics and save you some time spent Googling them! This list is by no means exhaustive - there are many default tags and custom tags that can be added to suit your marketing strategy. Take time to experiment with different tags, triggers, and variables to improve data gathering and gain useful insights into your campaign performance.

Streamline Your Efforts with 10 of the Most Popular Social Media Management Tools

By: LeVi Pham

Related Article: Are You Using Social Media to Its Full Potential?

Whether you are a small business or an enterprise company, you are probably spending a lot of time and resources on social media to reach your customers, clients, and readers. With an ever increasing demand to stay current and present on many platforms at once, how do you stay on top of all your social media marketing tasks? Are you effectively monitoring and optimizing your content’s performance? It can easily get overwhelming without the right tools, so we have compiled a list of the top 10 most popular social media management apps right now that you can use to save time and streamline your marketing efforts!

Before we start, we should mention that all major social networks offer analytic tools, including:

• Facebook Analytics 
• Instagram Insights 
• Twitter Analytics 
• Pinterest Analytics 
• LinkedIn Analytics 
• YouTube Analytics 

These tools are well-built for their platforms and can provide you with key insights into your marketing performance, but they can be time-consuming to monitor if you have multiple social media channels. Many of the following apps that we recommend can help combine these channels into one unified dashboard for you to easily compare the results.