A monthly series of explanations to lingo and fads in the digital marketing space.
Weekly blogs and updates on the digital marketing with a focus on Healthcare by UpOnline Digital Marketing.
Digital Marketing Terms Decoded - April Edition
Mobile Marketing: What is it and why should you use it?
We're currently living in an era of 'mobile-everything' and in the marketing world, this has become increasingly important. Mobile marketing is a technique used to promote your business in a manner easily accessible by smartphones and other handheld devices. This technique employs methods such as email campaigns, SMS, MMS, website advertisements, social media marketing, blog marketing, and mobile-optimized websites. Did you know that 80% of adults who access the internet have smartphones? This provides a great opportunity to extend the outreach of your business! Mobile marketing allows you take advantage of the increasing number of mobile users - allowing for a large target audience to be reached, resulting in a higher likelihood of conversions and ultimately, more business.
Here are some tidbits on mobile marketing and why you should consider using it (if you're not already):
Mobile marketing is:
- Personable - Mobile marketing allows open rates and click-through rates for posts and newsletters to be easily tracked, providing an opportunity for you to understand your customers’ needs and a way to engage with them on a pertinent level.
- Accessible - 91% of adults have smartphones within arms-reach. Knowing this makes mobile marketing a good choice, as users can access information anywhere and at any time. Users are constantly checking for useful content from businesses, to promotions, to offers, articles, and so on. Why not create relevant content for them to enjoy?
- Up-to-date - With a constant influx of information and news reports at your fingertips, you, in turn are able to provide customers with up-to-date information, relevant to their interests and your business, accordingly.
- Cost-effective - While traditional marketing, such as billboards, TV commercials, and radio ads have a high success rate, mobile marketing provides a lower-cost option, allowing you to reach more people for less. In addition to cutting down on costs, 'going mobile' allows you to help the environment by going paperless.
Related article: Why Your Practice Should Be Mobile Friendly
Based on what we've already covered about mobile marketing, why not use these takeaway questions to see if your business is mobile optimized.
- Is your website mobile-optimized?
- Custom content - Custom Content personalizes your business and provides the opportunity for your clients to know more about you.
- Page speed - This is the amount of time it takes for the content on your website to load, once a customer clicks on it. Ideally, customers will find the information quickly (under 2 seconds if possible). There are web tools which allow you to check the speed of your website.
- Locations and descriptions in HTML title, meta and alt tags should be reviewed as well as keywords linked with the services you offer; making your business more easily discoverable.
- Is your information current?
- Who are you marketing to?
Mobile optimization gives visitors to your website the best possible viewing experience, whether using a smartphone or other handheld device, without taking away from the desktop version of the website. A few things to think about, although not limited to, are:
Google searches for websites which have new and updated content and also ranks these higher - making them faster to find. With constant access to information, it is vital that information is kept up-to-date, especially social media posts. Read our article on more tips for increasing social media engagement here.
Consider the demographic of the clients. Is there a particular method suited to a particular demographic? Why not let UpOnline help you out with researching your mobile marketing needs? Read more about how to reach your target audience through social media here.
All in all, mobile marketing is on the increase and proves to be more effective in reaching a large number of individuals. Contact us to discuss in detail what you can do to improve your mobile marketing strategy.
How to Run a Successful UGC Marketing Campaign
By: Beles Lezina
As even more businesses look to the internet and social media to promote their services, it is becoming more important for them to engage with their audience in order to build a better relationship with potential and existing customers. The most cost effective and, arguably, the most efficient way to do so is through user-generated content.
User-generated content, or UGC for short, refers to content that is created by social media users, such as comments, videos, or pictures. This content is typically created by customers or users of a product, which helps promote a business’ products or services online to potential consumers and is cheaper to implement.
Related Article: How to Capitalize on User-Generated Content
UGC helps create a sense of trust between companies and their audience as people are more likely to take recommendations from their friends and family, or genuine customers of the product or service online rather than an advertisement. According to Adweek, 85 percent of users surveyed find visual UGC more influential than brand photos or videos.
UGC has also been proven to improve SEO results, with 25% of search results for the World's Top 20 largest brands being linked to user-generated content. As UGC-centred marketing grows, it is easy for businesses that don’t partake to be left behind. Here are some tips and tricks to capitalize on this entertaining marketing technique.
First off, it is important to decide whether UGC is a good idea for your business. For the most part, a UGC campaign is really only useful if the company has a social media following. Websites that analyze and track social media presence, like Hootsuite, can provide data on whether or not the services you provide are actually being discussed online, which can help make the decision easier for you. It is also essential to take your target audience into consideration. Are they mostly young adults? If so, a UGC campaign may be ideal for your business. However, a campaign that targets older adults may not be as successful.
Six Tips to Ask For a Testimonial
How effective are your testimonial-asking techniques? Consider these tips...
By: Johanna Bannis
Testimonials provide a brief glimpse into how well your business provides service and influences current and potential customers alike. Considered an important part of any review, testimonials attempt to qualify review ratings through description. Asking for a testimonial can often be tricky, however, effective testimonials can greatly promote your business. The magnitude of this is seen in the staggering statistic that 92% of individuals trust a recommendation from a peer! With such a large population relying on the 'hear-say' of others, there's no doubt that you'll want to be easily recognized as a business that has great credibility, offers a high quality service and looks for ways to boost customer experience. If you've previously had difficulty asking for testimonials, have received negative reviews, or are considering new ways to ask, then look no further - here are some tips that might prove useful.
Testimonials provide a brief glimpse into how well your business provides service and influences current and potential customers alike. Considered an important part of any review, testimonials attempt to qualify review ratings through description. Asking for a testimonial can often be tricky, however, effective testimonials can greatly promote your business. The magnitude of this is seen in the staggering statistic that 92% of individuals trust a recommendation from a peer! With such a large population relying on the 'hear-say' of others, there's no doubt that you'll want to be easily recognized as a business that has great credibility, offers a high quality service and looks for ways to boost customer experience. If you've previously had difficulty asking for testimonials, have received negative reviews, or are considering new ways to ask, then look no further - here are some tips that might prove useful.
Digital Marketing Terms Decoded
Whether new or an old hat in the world of digital marketing, you may need a new guide to avoid getting lost in common phrases and terms that are often used by those in the industry. Although the glossary of digital marketing terms is extensive, we'll start with a handful of phrases you should know to get you started in the business:
A monthly series of explanations to lingo and fads in the digital marketing space.
Keyword
In the digital marketing world, "Keyword" refers to the word (or phrase) that people type into a search engine. Digital marketers try to make sure their business is associated with a keyword or a series of keywords in order to boost their SEO and result high in related search engine queries. It is important that keywords are highly relative to a business or brand and its website in order to be effective.
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